Vol. 5, Issue 3, Part C (2019)

Abstract
The research is aimed to evaluate the internet marketing strategies in private insurance companies in Bangalore. The insurance service in the time of digitalization faces scenarios of implementation in the marketing strategy on-line component. The main challenge for balife insurance companies comparatively with the world practice is non-obligatory status of such kind of insurance contracts. So, on the one hand, costs of operation, regulatory pressures and inflexible technology infrastructure are increasing, and, on the other hand, economic recession does not allow to increase the number of insured persons, premiums and profit growth. Sector of financial services is characterized by an increase in the level of competition, insurance compelled to compete with pension’s funds, banks and other financial institutions in order to defend their market share. Insurance companies marketing strategy determines how an insurer can best achieve its goals and objectives, keep existing customers and attract new ones with minimal costs. Keeping all the above problems around the study would attempt to study all the factors that contributed to the effective marketing strategies. This paper presents different marketing strategies that are taken up in insurance services keeping in view external and internal environment of the company in Bangalore.