Vol. 5, Issue 3, Part C (2019)

Abstract
This study is carried out to explore the food choice motives of consumers from Kathmandu with reference to ethnicity. Pen and paper test self-employed cross sectional survey was designed to collect data. Census method was applied for data collection. There were 196 questionnaires distributed to guardians of grade 6 to 10, however, 155 were well filled up; accepted for data analysis. Food choice motives were measured using Steptoe et al.’s (1995). Food Choice Questionnaire (FCQ). The rank of motives for food choice has been found health, natural content, mood, familiarity, convenience, sensory appeal, price, ethical concern and weight control respectively. This study shows that there is no distinct difference between Brahmin/Chhetri and indigenous group in case of food choice motives. Rather than ethnicity, it might be affected by their socio-economic status. This study is limited to only guardians of Trilok Academy Kathmandu. Future studies should explore motives of other adults other than above mentioned respondents.