Contact: +91-9711224068
International Journal of Applied Research
  • Multidisciplinary Journal
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

International Journal of Applied Research

Vol. 5, Issue 3, Part D (2019)

A study on customer relationship management in banking sector (Special reference to Coimbatore)

Author(s)
N Tamilarasi and M Praveen
Abstract
Due to fierce competition in the banking sector, where the competitive struggle to win larger market share and attract the largest possible number of customers is constantly being led, and taking into account poorly differentiated offer of banks, adequate customer relationship management is a fundamental tool for achieving better business results. In this context, the subject of the paper is the identification of the characteristics of the modern approach to customer relationship management and factors that influence its successful implementation, in order to achieve long-term and mutually beneficial relations between banks and banking products and services users.
Pages: 243-246  |  374 Views  6 Downloads
How to cite this article:
N Tamilarasi, M Praveen. A study on customer relationship management in banking sector (Special reference to Coimbatore). Int J Appl Res 2019;5(3):243-246.
Call for book chapter
International Journal of Applied Research