Vol. 5, Issue 4, Part E (2019)

Abstract
The research is focused on examining the customer awareness towards digital banking in rural areas of Coimbatore district. The present study is mainly based on primary data which has been collected through issue of questionnaire to 200 respondents residing in rural areas Coimbatore district by adopting convenient sampling method. The statistical tools like simple percentage analysis, chi-square are applied to the analysis and interpreted the collected data. From the analysis, it is ascertaining that customer’s usage of digital banking can be knows through friends, relatives or through bank employees. The finding helps us to know about the digital banking and the uses as it minimize the work of customer in doing person-person banking without any waste of time and energy from the place where you are. Also we are able to know the use of digital banking in different sector of our country likewise in industries, institute etc.