International Journal of Applied Research
Vol. 6, Issue 1, Part A (2020)
Digital marketing paradigms in India- A study
Information and Communication Technology is vital and integral part of the urban Indian life. The sellers and buyers are connected virtually. The geographical boundaries are replaced by the virtual spaces. The invention of the new digital platforms to promote the product and the services has the wider reach enabled making the globalization to reach the nook and corner with the click. The Digital Marketing has become the vital course of action of business houses and they are striving for each single innovation which can be possibly added in the modern business so as to maximise the revenue of business house. India as far as digital marketing is concern has shown a bit late entry. The present study presents the digital marketing perspectives in Indian context.
How to cite this article:
Jyothi Hegdekatte. Digital marketing paradigms in India- A study. Int J Appl Res 2020;6(1):47-53.