Vol. 6, Issue 10, Part E (2020)

Abstract
The Covid-19 pandemic has badly collapsed the worldwide economy. The overall growth of domestic production has fallen down drastically, damaging manufacturing sector thus affecting export-import of the countries. India economy is not an exceptional; growth rate of GDP has fallen to negative ever since the independence. Manufacturing sector recorded a negative growth with almost no production taking place. The FMCG is the only sector recorded a positive growth and registering a massive demand growth during this pandemic. The study has covered a detailed study on the market size of FMCG as well tries to capture the recent development initiatives undertaken to boost the overall FMCG market.