International Journal of Applied Research

Abstract
Better Technology Labs LLP, is a Pune based IT company delivering B2B sales & marketing data. The company uses Email marketing & Business marketing to attract more customers. In order to analyze the customer needs & to create more customers, both qualitative & quantitative research had been done using observation as the research instrument. It was found that the customers were not satisfied with the follow-ups & services. The company must focus on improving its quality & accuracy and try to reach more Indian customers.