Vol. 6, Issue 11, Part G (2020)
To study inside sales and email marketing at IT company
To study inside sales and email marketing at IT company
Author(s)
Aniket Mahajan and Sakshi Parihar
Abstract
Better Technology Labs LLP, is a Pune based IT company delivering B2B sales & marketing data. The company uses Email marketing & Business marketing to attract more customers. In order to analyze the customer needs & to create more customers, both qualitative & quantitative research had been done using observation as the research instrument. It was found that the customers were not satisfied with the follow-ups & services. The company must focus on improving its quality & accuracy and try to reach more Indian customers.
How to cite this article:
Aniket Mahajan, Sakshi Parihar. To study inside sales and email marketing at IT company. Int J Appl Res 2020;6(11):454-456.