International Journal of Applied Research
Vol. 6, Issue 12, Part B (2020)
A study in consumer behaviour towards online shopping
Syed Bilal Ahmad and Dr. Pankaj Gupta
The E-Commerce industry has witnessed a tremendous growth over the years. The mushroom growth of E-Commerce companies has gained attention from a number of investors and business house to focus their attention towards E-Commerce industry. The Indian internet users stand in the third position among the internet users in Asian countries. This is an additional advantage for the online marketers to make their product sales. The world has shrinked to a palm with the advent of technology adopted by E Commerce companies for the purchases of the products done worldwide. The online shoppers have a lot of choices in choosing their product from huge number of websites according to their convenience there by making use of the facilities and technology provided by online marketers. It is also been found that majority of the consumers 37.4 percent buying online when in need. It is also been found that most of the consumers 48.3 percent payments are cash on delivery and around 64 % of the respondents spends less than one hour to two hours while shopping online.
How to cite this article:
Syed Bilal Ahmad, Dr. Pankaj Gupta. A study in consumer behaviour towards online shopping. Int J Appl Res 2020;6(12):65-69.