Vol. 6, Issue 4, Part A (2020)

Abstract
This study aims to determine the effect of partially and simultaneously the socioeconomic status of the family, individual modernity, and economic literacy on the consumption behavior of economic education students at Manado State University. This study uses quantitative method using 104 samples that are determined by using the Slovin formula. The results of this study are: (1) There is a significant and partially positive influence on the socioeconomic status of the family on consumption behavior. That is, if there is an increase in the socioeconomic status of the family it will be followed by an increase in consumption behavior of students of Economic Education in Manado State University, (2) There is a significant and partially positive effect on individual modernization on consumption behavior. That is, if an increase in individual modernization will be followed by an increase in consumption behavior of students of Economic Education in Manado State University, (3) There is a significant and partially positive effect on economic literacy on consumption behavior. That is, if an increase in economic literacy will be followed by an increase in consumption behavior of students of Economic Education in Manado State University, (4) There is a significant and positive influence simultaneously on the socioeconomic status of the family, individual modernization and economic literacy on consumption behavior. This means that if improvements are made in tandem with the socioeconomic status of the family, individual modernization and economic literacy, it will be followed by an increase in consumption behavior of Manado State University Economic Education students.