Vol. 6, Issue 5, Part C (2020)

Abstract
The objective of this paper was to examine the management techniques that can be used in an organization by applying Morgan’s “images” as it relates to the history of management thought, represented by major schools of thinking (such as scientific management). Also, this paper discusses Microsoft Corporation using four of Morgan’s organizational metaphors (organization as a culture, machine, organism, and brain) and how these images can be useful to managers, the consequences of stakeholder relations, and their views of organizations in an environment of sustainability. Main advantages, pitfalls, and possible future research are discussed.