Vol. 6, Issue 5, Part F (2020)

Abstract
Since the economic activity of our country has almost come to a halt during COVID-19 Lockdown and market dynamics has changed due to many changing factors, it has become important for us to analyse the current situation and the upcoming economic and marketing challenges in the light of the current situation so as to strategically plan for sustainable economic growth. This paper will focus on the current economic activity and analyse the effect of the fiscal package on the Indian Economy and on the wellbeing of the people of India in the long run. It will also emphasize on the behavioural changes in society and its effect on the consumer behaviour. It will also talk about the marketing challenges both during and post COVID-19 lockdown.