Vol. 6, Issue 7, Part C (2020)

Abstract
This study aims to examine the effect of price and product quality on consumer loyalty through customer satisfaction in coffee Bakoel associations. The research sample of 250 respondents from 5 shops that are members of the Coffee Bakoel Association namely Depok, Bekasi, Bandung, Jogja, and Jakarta. Data analysis techniques using path analysis. The results showed that price and product quality influence consumer loyalty in the Association Bakoel of Coffee (Asbak) through customer satisfaction.