Vol. 6, Issue 9, Part E (2020)

Abstract
The main objective of this study is to make an investigation on the development and challenge of football in south wollo Zone and Dessie city administration of Amhara region focusing on three city administration clubs (i.e. Dessie, kombolcha and Haik kenema). To achieve the intended objectives, the researcher employ questionnaires (open and close ended), interview (formal and informal), and focus group discussion as a tool to collect the required data. The researcher employed a descriptive survey with mixed approach (qualitative and quantitative) as a method of study. Because, this method provides the researcher with detail description of the existing condition about a problem under investigation. To collect the data, 94 participants were involved. These are 69 football players, 6 football coaches, 1 team leader, 2 youth and sport office heads, and 16 sport professionals, former players, youth and sport office employees and sport science teachers. The finding indicates that, lack of sufficient budget for annual competition, insufficient sport materials, absence of balanced incentives/ salary/,insufficient attention of South Wollo zone and Dessie city administration youth and sport office higher official, less sport professional motivation of youth and sport office employees, deficiency of player motivation, discipline and commitment, less peoples and institutions involvement in financial and material support, absence of sponsorship for the team, nonappearance of football projects at different age group, less cooperation between professionals, too less school sport activities were a critical factors affecting the development of football in South Wollo zone and Dessie city Administration in general and Dessie, Kombolcha and Haik Kenema football club in particular. Hence, it’s concluded that, budget, sport facilities, lack of incentives, less players and coaches’ commitment, lack of cooperation between sport expertise, less peoples’ involvement in football support, less school sport activities and other related factors are the barriers that contribute to the declination of football in South Wollo zone and Dessie city Administration in general and Dessie, Kombolcha and Haik Kenema football club in particular. Thus, it is recommended that the club administrators and south wollo Zone and Dessie city administration youth and sport office need to look in to these problems in detail and take the necessary action. The regional and federal football federation, the people in Dessie area ought to pay attention to minimize these and other related problems in order to improve football of the study area.