International Journal of Applied Research
Vol. 7, Issue 10, Part F (2021)
An overview of sentiment analysis of hashtags from social media
The use of social has been rapidly increasing since a decade. It is a well-known platform to create- share-promote your ideas and or business. The people from all over the world spend a lot of time on various social media platforms such as Twitter, Instagram and Facebook. There is massive number of photos, tweets, videos, etc. are posted every day. Therefore, this leads to numerous data coming right away from the users to the social media handlers. At some point, this data has to be analysed for betterment of the users and for many commercial uses. Nowadays, the most abundant amount of data comes from the hashtags that people use for many reasons such as growing their account, growing their business and so on. In short, people tend to express their feelings through social media with the help of hashtags. These hashtags are to be analysed in order to structure the data properly. An analysis of social media hashtags is one of the best deals for marketing strategy. It tells you how your products react with your customers and if needed, what are the possible changes that can be done in order to boost your business using hashtags. In this paper, we have done the study of analysing sentiments of words/phrases preceded by hashtag sign “#” taken from social media which includes determining the sentiment polarity of hashtags and its literal category as positive, negative or neutral.
How to cite this article:
Shruti Patil, Siddhant Patil. An overview of sentiment analysis of hashtags from social media. Int J Appl Res 2021;7(10):391-394. DOI: 10.22271/allresearch.2021.v7.i10f.9078