Vol. 7, Issue 12, Part A (2021)

Abstract
The paper presents advertising offices as another kind of information based associations (information serious associations), whose fundamental asset is its kin with their abilities, in conditions in which in the current society information is turning into the main wellspring of upper hand for current associations. Such expert administrations firms need to rehearse a specific sort of the executives, zeroed in on their representatives, on their goals and fulfilment, thusly the part cycles of the HR the board (enlistment, choice, coordination, inspiration and so on) play an especially significant part in acquiring workers' dependability and expanding their presentation and subsequently in the endurance and advancement of the organization. The exact examination utilized contextual investigations dependent on top to bottom meetings with directors in Bucharest promoting associations, yet additionally an overview through survey sent by email to publicists the nation over, to give an unmistakable picture on the qualities of HR the executives in Romanian advertising organizations.