Vol. 7, Issue 12, Part C (2021)

Abstract
At the present time, digital payment system is popularity due to the ‘Digital India’ strategy. There are various set up of digital payment system. Google Pay is one such payment system which is simple and safe method to transfer money rapidly. This research study conducted in Karaikudi Town. The study focused on the demographic factors and users’ opinion about Google Pay. The research design used for the study is descriptive (survey method). The respondents are selected on convenient sampling. Data for the study have been collected from 120 respondents through structured questionnaires. The data collected through questionnaires were analysed using percentage analysis.