Vol. 7, Issue 12, Part F (2021)
A study of green marketing and its impact on human resource management in hotel industry in the context of NCR Region
A study of green marketing and its impact on human resource management in hotel industry in the context of NCR Region
Author(s)
Dr. Seema Goutam
Abstract
The public's growing concern about environmental issues has sparked study into green policies, particularly in human resource management strategy. Despite the fact that the theme of green human resource management (GHRM), defined as an environmental management-oriented human resource management strategy, has recently gained popularity, previous research has largely ignored (1) the indirect effects of employee environmental commitment and organisational citizenship behaviour for the environment (OCBE) on the links between GHRM practices and corporate environmental performance; and (2) the interactive influences of among and GHRM practices on corporate environmental performance. This work aims to bridge such research gaps by examining a new conceptual framework that explores the direct, indirect, and interactive roles of GHRM practices to organisations' environmental performance by extending Ability-Motivation Opportunity and social exchange theories.
How to cite this article:
Dr. Seema Goutam. A study of green marketing and its impact on human resource management in hotel industry in the context of NCR Region. Int J Appl Res 2021;7(12):442-446.