Vol. 7, Issue 4, Part C (2021)

Abstract
Household income and consumption are two direct monetary measures used in assessing the economic well being of the population. Consumption Expenditure is a better indicator of human well being than income as a part of income may be saved or may be used to repay the loans taken earlier. Consumer behaviour is the analysis of peoples' attitude to fulfil their desires. Consumer behaviour is influenced by socio economic status of consumers. Income, family size occupation, type of residence, education etc. affect consumer behaviour. The present study is an attempt to analyse how far these socio economic variables affect behaviour of consumer households in Meerut District.