Contact: +91-9711224068
International Journal of Applied Research
  • Multidisciplinary Journal
  • Printed Journal
  • Indexed Journal
  • Refereed Journal
  • Peer Reviewed Journal

ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

International Journal of Applied Research

Vol. 7, Issue 5, Part A (2021)

Comparative study of customers’ buying behavior towards insurance products

Author(s)
Dr. Satish Chander Sharma and Kamal
Abstract
The present study aims to gain knowledge about the various factors which affect the buying behaviour of customers word the insurance product. They are so many factors like internals, externals, domestic and other which have impact in buyer’s decision making. To achieve the objectives of this research work primary data were collected with the help of questionnaires method. Further, the collected data work analyzed with the statistical tools like means, standard Deviations and t-test.
Pages: 41-45  |  104 Views  2 Downloads
How to cite this article:
Dr. Satish Chander Sharma, Kamal. Comparative study of customers’ buying behavior towards insurance products. Int J Appl Res 2021;7(5):41-45.
Call for book chapter
International Journal of Applied Research