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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 7, Issue 7, Part B (2021)

Literature review of factors affecting the online purchase intention in Iraq

Literature review of factors affecting the online purchase intention in Iraq

Author(s)
Muslim Najeeb Zaidan and Dr. Valliappan Raju
Abstract
The advent of electronic commerce (e-commerce) has resulted in significant benefits for businesses, with e-commerce becoming indispensable for small and medium-sized enterprises (SMEs) all over the world. E-commerce is considered an appropriate technique for selling, marketing & integrating online services that can play a significant role in determining, maintaining & getting customers. However, e-commerce adoption remains a vital yet evasive & complex phenomenon, with little known regarding its determinants. The goal of this research is to provide an overview of e-commerce usage among SMEs. It identifies the e-commerce benefits realized through these SMEs. It conducted an intensive review of the related literature to cover this study's variables. The study was performed utilizing a non-experimental study experimental research design. This exploratory study included an essential investigation into secondary data. The study development & modelling of secondary data to highlight the research's final results by reviewing the literature of the existing frameworks & models in e-commerce adoption. Additionally, it is proposed that future researchers do a field study by collecting primary data and conducting statistical tests on the essential components that help in the adoption of e-commerce in Iraqi SMEs.
Pages: 87-100  |  703 Views  131 Downloads
How to cite this article:
Muslim Najeeb Zaidan, Dr. Valliappan Raju. Literature review of factors affecting the online purchase intention in Iraq. Int J Appl Res 2021;7(7):87-100.
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