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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

IMPACT FACTOR (RJIF): 8.4

Vol. 7, Issue 8, Part F (2021)

Landscape of big data analytics in business- A theoretical study

Landscape of big data analytics in business- A theoretical study

Author(s)
Dr. Shobha C
Abstract
Firms are increasingly relying on business insights obtained by deploying data analytics. Analytics-driven business decisions have thus taken a strategic imperative role for the competitive advantage of a firm to endure. The extent and effectiveness through which business firms can actually derive benefits by deploying big data-based practices requires deep analysis and calls for extensive research. Big data analytics have transformed research in many fields, including the business areas of marketing, accounting and finance, and supply chain management. The present research article intends to identify the scope and reach of Big Data in the present business world.
Pages: 431-434  |  280 Views  15 Downloads
How to cite this article:
Dr. Shobha C. Landscape of big data analytics in business- A theoretical study. Int J Appl Res 2021;7(8):431-434.
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