Vol. 8, Issue 4, Part D (2022)

Abstract
From the neo-classical period to the modern management era, the growth and collapse of enterprises in high technology sectors under the aegis of disruptive innovation has interested several researchers in economics, technology management, and business strategy, among others. The research seeks to determine the effect of disruptive innovation management on business lifespan. A structured questionnaire was circulated amongst 57 respondents from the employees working in manufacturing industries at Coimbatore district and primary data was gathered. The study was conducted using statistical methods such as percentage analysis, Correlation and regression analysis. The study's results reaffirmed the belief that disruptive innovation, when handled properly, may result in successful entrepreneurial endeavours and company longevity.