Vol. 9, Issue 4, Part B (2023)

Abstract
Banking is defined as the business activity of accepting and safeguarding money owned by other individuals and entities, and then lending out this money in order to conduct economic activities such as making profit or simply covering operating expenses. The Policies and Strategies of Private and Public banks are different that leads variation in the customers’ satisfaction level. The banker has to understand the customer needs and in the same way, the customer has to know about the various services offered by the banks. Increased level of awareness among the customer leads to increased preferences.