Vol. 9, Issue 7, Part C (2023)

Abstract
Culture is the total way of life. Henson, et al. (2021) summarizes it as the doing of people living in the same geographical location and entity. The guiding philosophy of any culture often has negative and positive effects on the lifestyle of the entire people living in and around a community; equally on the profession/occupation prevalent in any geographical space. Art and craft as an occupation is not an exemption in this regard. How does culture propagate self-reliance to the extent of eliminating, unemployment, which ultimately alleviates the cankerworm of poverty, this therefore is the focus of the research work. Visual art tradition is a sine qua non in any society hoping to use creativity to generate jobs or entrepreneurship skills in a mono-economy like Nigeria. The current realities revealed an unprecedented scourge of unemployment is put at 5.8 percent at 208 million people (ILO Report 2023). However, in the Nigeria context, the hydra-headed monster of unemployment is more poignant at 37.7 percent in 2022 (Egole, 2023). Employers of labour are faced with unemployable graduates, unskilled labour and half-baked scholars who cannot fit into society. How then can art, performance or dramatic arts bridge the unemployment gap? It is on this premise that this paper/study takes a critical look at the position of art and craft design, dramatic or performance art can help in improving human investment as a result of high unemployment in Nigeria society.