Vol. 10, Issue 1, Part C (2024)

Abstract
Banking Industry is the life blood of trade, commerce, and industry. A development of any country mainly depends on the services provided by the banks. The government of India has taken various initiatives to bring mechanization in Indian Banking Sector through social media platforms. As it is evident that majority of the people spend much of their time on social media and this is an opportunity to the banking industries to approach the customers. This study analyses the banking industry Advertisements, customer education and awareness, data security and customer satisfaction through social media.