Vol. 10, Issue 10, Part C (2024)

The popularity of social networking sites continues to grow, connecting people with just about everything – news, entertainment, gossip, friendship and advertisements. Since Facebook, one of such popular social media, was founded in 2004, users have grown to over one billion. With these very large numbers on Facebook, certain businesses/advertisers are beginning to notice the potential for reaching out to their target audiences through this new medium. However, little is known about how these users perceive such advertisements.

The paper presents understanding about the effectiveness of social media advertising in India. This paper encompasses the advertisings which are come out from the digital and electronic devices explored through the display of computer monitors, tab, and smart mobile phones. The websites and applications are highly concentrated to advertise the ads of various goods and services selling through the online. The paper describes the understandings of social media advertising in India, type of social media advertising, process of social media advertising, and previous studies in social media advertising. This paper will reach the policymakers to implement the policy for the benefit of social media users.