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International Journal of Applied Research
  • Multidisciplinary Journal
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

g-index: 90

Vol. 10, Issue 12, Part B (2024)

Exploring the role of fintech innovations in driving sustainability: A study on user adoption and ESG integration in financial services

Exploring the role of fintech innovations in driving sustainability: A study on user adoption and ESG integration in financial services

Author(s)
M Dhanabhakyam and Sangama Paliyathparambil Suresh
Abstract
As a result of the upheaval that fintech technologies are bringing about in the financial sector, sustainability has become a fundamental objective. This study aims to investigate the confluence of these two fields, focusing on how fintech skills could improve the sustainability of banking, investments, and insurance. Primary data was collected through surveys and interviews to determine the public's perspectives on implementing sustainable fintech. In addition to determining the primary factors that influence the adoption of financial technology in Kerala, this study aims to investigate the principles of fintech and their impact on sustainability. Knowledge, accessibility, and the integration of sustainability elements are among the aspects of typical fintech services. These elements include safety and security considerations and environmental, social, and governance (ESG) challenges. The study also looks at the theory that fintech consumers think sustainability is becoming increasingly integrated into creating new fintech services and technology. As fintech services grow, the banking industry quickly switches from conventional cash-based methods to safer, easier-to-use, and cashless alternatives. Online and digital platforms are the main drivers of this change since they are now essential for contemporary consumers.
Pages: 65-69  |  120 Views  69 Downloads


International Journal of Applied Research
How to cite this article:
M Dhanabhakyam, Sangama Paliyathparambil Suresh. Exploring the role of fintech innovations in driving sustainability: A study on user adoption and ESG integration in financial services. Int J Appl Res 2024;10(12):65-69.
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