Vol. 10, Issue 12, Part C (2024)

Abstract
The go cashless initiative and digitization have been actively supported by the Indian government since demonetization in an effort to normalize and expedite cash transactions. Card transactions, mobile banking, and e-banking have all experienced exponential growth as a result of demonetization. A recent and rapidly expanding digital payment system has been the Unified Payments Interface (UPI). Employing a payment address that is virtual (VPA), this enables users to transfer and receive money. UPI attracts customers from the service sector due to its benefits over other digital payment methods, including its safe gateway, ease of use, and round-the-clock and year-round accessibility. This study's main goal was to find out how Indore region service industry clients view UPI system awareness and adoption. Customers in the service sector are more likely to adopt UPI, according to the survey, while male and female customers' attitudes toward UPI adoption and use differ significantly.