Vol. 10, Issue 12, Part D (2024)
A report on customer satisfaction towards Zomato
A report on customer satisfaction towards Zomato
Author(s)
V Muthukumar and Lokesh V
Abstract
The industry of food delivery apps has transformed how individuals can easily and efficiently order meals from a diverse range of restaurants for their enjoyment. These apps are now an essential aspect of contemporary food culture, meeting the needs of various tastes and busy schedules with their wide culinary choices and user-friendly interfaces. This industry, which is growing quickly, is constantly innovating, broadening its scope, and enhancing customer satisfaction. The main objective of this research is to examine customer contentment with online food delivery platforms, specifically focusing on Zomato. The rise of the digital economy has led to a surge in popularity of online food delivery platforms.