Vol. 11, Issue 10, Part B (2025)

In a complex business environment, the hunt for intelligent solution has placed Artificial Intelligence (AI) at the center of many business decisions. Artificial Intelligence has emerged as a transformative force in decision making, offering un-presented opportunities for data driven strategies, efficiency and innovations. The integration of Artificial Intelligence (AI) into managerial decision making processes has emerged as a revolutionary force in the digital era, which brings progressive changes in the business and its operations.
This study explores the multifaceted opportunities and challenges associated with adoption of Artificial Intelligence in the managerial decision making. Through an extensive review of literatures, case studies and empirical analysis, we have examined how artificial intelligence influences the accuracy, efficiency and effectiveness of decision making. This paper discusses AI driven decision making, their implications, effectiveness and ethical concerns. The result shows that AI can increase efficiency, productivity, and can provide more accurate predictive analysis through logical and unbiased decision making. However the application of AI is also faced with challenges such as the need for sophisticated technological infrastructure and ethical risk management. By introducing AI in decision making, businesses can make real-time data based decisions; understand market trends and produce innovative products as per the customers need and preferences. This study concludes with recommendations for businesses aiming to utilize AI’s potential while limiting the risk associated.