Vol. 11, Issue 2, Part B (2025)

Abstract
Artificial Intelligence (AI) is changing fashion industry by improving several processes including design, marketing, and production. This paper deals with various aspects of artificial intelligence application by enhancing consumer experiences, optimising supply chain, encourage sustainability and minimising wastage. Additionally, it offers future predictions, visual try on, as designer assistants and customised experiences. It explores various areas in which AI powered systems is applied. AI amalgamation in fashion textile industry enables creative colour schemes, patterns and producing exclusive goods that satisfy consumer desires. It plays a crucial role in various areas of creativity. Considering all benefits, artificial intelligence has drawbacks too, like lacks creativity, dependent on past limited data, trouble grasping cultural quirks etc. However, the apparel section is still being shaped and dependent on AI, which make it more customer focused, eco-friendly and efficient.