Vol. 11, Issue 3, Part B (2025)

Abstract
Fast food consumption has become increasingly prevalent among college students, driven by factors such as convenience, affordability, and taste. This study aimed to assess fast-food consumption habits, preferences, and potential obesity risks among undergraduate and postgraduate students at PSG College of Arts & Science, Coimbatore. A cross-sectional survey was conducted using a structured questionnaire to collect data on eating habits, fast-food preferences, and anthropometric measurements. Statistical analysis using SPSS version 26 revealed that 72% of students consumed fast food at least three times a week, with 28% consuming it daily. Significant correlations were found between frequent fast-food consumption and higher BMI (p<0.05). Male students reported a higher frequency of fast-food intake (mean: 3.8±1.2 times/week) compared to female students (2.9±1.0 times/week, P=0.03). Additionally, students who frequently consumed fast food were more likely to skip breakfast (χ² = 4.21, P=0.04). The findings highlight the need for awareness programs promoting healthier eating habits among college students to mitigate obesity risks and long-term health consequences.