Vol. 11, Issue 3, Part E (2025)

Abstract
The integration of social media into library services has revolutionized communication, user engagement, and information dissemination. By leveraging platforms such as Facebook, Twitter, LinkedIn, and YouTube, libraries can expand their visibility, promote resources, and foster stronger community interactions. Social media allows libraries to engage with a broader audience, share real-time updates, and create interactive experiences that support lifelong learning. This paper explores the multifaceted role of social media in modern library services, highlighting its ability to bridge the gap between traditional and digital information environments. It discusses how Facebook groups facilitate community discussions, Twitter provides instant announcements, LinkedIn offers professional networking, and YouTube delivers educational content and virtual tours. Furthermore, social media enhances user engagement by enabling feedback, encouraging participation, and building a sense of community. Despite the numerous benefits, challenges such as ensuring data privacy, maintaining consistent content, and training staff to effectively manage social media platforms persist. Libraries must also navigate platform dependencies and the evolving nature of social media algorithms. Looking ahead, the future of social media in library services will involve advanced analytics, AI-driven personalization, and immersive experiences through augmented and virtual reality. This paper offers insights for library professionals aiming to harness the potential of social media to improve outreach, enhance user experiences, and remain relevant in an increasingly digital world.