Vol. 11, Issue 4, Part F (2025)

Abstract
The B2B cybersecurity sector, driven by digital transformation, has seen steady growth in lead generation and conversion strategies in recent years. There has been advancement both in terms of sales funnel optimization as well as the use of CRM analytics for better client targeting. Organizations now focus on structured approaches to improve conversion rates across various funnel stages. As of recent trends, businesses face increasing pressure to align their sales practices with industry benchmarks. The entry of data-driven models has led to the development of innovative sales techniques to meet evolving client demands. The industry remains largely influenced by institutional buyers.