International Journal of Applied Research
Vol. 1, Issue 4, Part F (2015)
Consumer purchase behaviour towards Mobile phones
The craze for mobile services in India is increasing substantially. Information technology has brought tremendous change in day-to-day activities of common man to entrepreneurs. Mobile as a medium is growing fast with its easy accessibility and reach. It is not just telecom centric. From a communication tool, it has emerged as a device for all purposes. With most adults and many children now owning mobile phones.
How to cite this article:
Harwinder Kaur. Consumer purchase behaviour towards Mobile phones. International Journal of Applied Research. 2015; 1(4): 335-338.