Vol. 1, Issue 8, Part H (2015)

Abstract
Nowadays Indian banks are applying a range of information technology applications for accomplish maximum customer happiness and look up its better goodwill. The continuous updating in the global markets about information technology applications are offers so many opportunities to the banking sector to improve its level of services. E-banking is a concept which is utilizing different electronic channels for delivery of banking services and products. Facebook banking is become known from such a pioneering enlargement. In the Indian banking sector, Facebook banking application is introduced by ICICI bank to provide convenient banking facilities to customer. Facebook banking is an emerging way of banking which is providing the banking products and services through Facebook account with the help of internet. This paper discusses challenges and opportunities of Facebook banking in Indian scenario.