International Journal of Applied Research
Vol. 2, Issue 10, Part D (2016)
An emprical study on awareness and satisfaction level of consumers towards green products in Mettupalayam Taluk, Coimbatore
Dr. K. Vanaja
The last decade has witnessed a dramatic increase in environmental consciousness worldwide. The green marketing products are slowly getting huge awareness in among the world through environmentalist and other social protection conscious people for avoiding the global warming. To study the consumer’s attitude and behavior towards purchase of eco-friendly products in Mettupalayam Taluk in Coimbatore District a study has been conducted based on the primary data. Overall opinion of the respondents is “better” about Green products in their locality. Green marketing is a tool for protecting the environment for the future generation. In all over the Mettupalayam, the people and customer have awareness related to green products.
How to cite this article:
Dr. K. Vanaja. An emprical study on awareness and satisfaction level of consumers towards green products in Mettupalayam Taluk, Coimbatore. International Journal of Applied Research. 2016; 2(10): 267-272.