International Journal of Applied Research
Vol. 2, Issue 7, Part B (2016)
The study of the antecedent and consequences of integrated global marketing management of Indian leather industry vis-a-vis European countries
The leather industry occupies a place of prominence in the Indian economy in view of its massive potential for employment, growth and exports. There has been an increasing emphasis on its planned development, aimed at optimum utilization of available raw materials for maximizing the returns, particularly from exports. The exports of leather and leather products gained momentum during the past two decades. There has been a phenomenal growth in exports from Rs. 640 million in the year 2006-07 to Rs. 239116 million in 2014-15. Indian leather industry today has attained well merited recognition in international markets besides occupying a prominent place among the top seven foreign exchange earners of the country. The leather industry has undergone a dramatic transformation from a mere exporter of raw materials in the sixties to that of value added finished products in the nineties. Policy initiatives taken by the Government of India since 2001, the industry is poised for further growth to achieve greater share in the global trade.
How to cite this article:
Arshdeep. The study of the antecedent and consequences of integrated global marketing management of Indian leather industry vis-a-vis European countries. International Journal of Applied Research. 2016; 2(7): 112-114.