Vol. 2, Issue 7, Part F (2016)

Abstract
As the consumers continue to demand sophistication and ease, there is enormous drift from off-line shopping to on-line activities. Taking the stock of the trend, the e-retailers aren’t leaving any stone unturned, providing customers the seamless shopping experience. The “Clicks” seem to have majorly replaced the “Bricks”, given to the price benefits and diversified assortment available on-line. While e-retailing heads towards its best and even retail giants taking the Omni-channel approach to keep up with the trend, we try to figure out what happens to the store based retailing. Do they still have something different to offer or they have simply fallen prey to the innovative way of shopping on-line. With the help of various studies & researches conducted globally, we try to show if store based retailing is still relevant and appealing to the consumer. The study shall also answer the most prevalent question asked, that’s whether physical retailing has any growth opportunities.