Vol. 3, Issue 4, Part J (2017)

Abstract
Long term investment decision in capital market instrument is strongly depend on fundamental factors. The performance of the securities is also depending on the performance of the company itself. However, as companies are a part of industrial and business sector, which in turn are a part of overall economy, so that the industrial and economic factors can affect the investment decision. Fundamental analysis is essential for long term investment decisions. Fundamental analysis evaluates the economic condition, industry performance and company performance before making investment decision. Fundamental research also focuses on identifying and analyzing the factors that influence on stock prices. As per investors perspective fundamental research is important for minimize investment risk and maximize return on investment.