International Journal of Applied Research
Vol. 3, Issue 5, Part D (2017)
A study on international marketing: A theoretical overview
Marketing means attempting to actualize potential exchanges for the purpose of satisfying human needs and wants. It is a set of techniques which is related to the conversion of potential exchanges into realized. Marketing function is not complete as soon as a product is sold. ‘Consumer satisfaction, after a sale is for repeat purchases. Marketing as “the performance of business activities that directs the flow of goods and services from producer to consumer or user”.
How to cite this article:
P Ashok. A study on international marketing: A theoretical overview. International Journal of Applied Research. 2017; 3(5): 258-261.