International Journal of Applied Research
Vol. 3, Issue 8, Part I (2017)
A Study on consumer’s preference towards Cadbury products in Coimbatore city
The present study is based on the preference of CADBURY DAIRY MILK among the consumer. A sample survey of 150 respondents was undertaken to find out the preference of CADBURY DAIRY MILK in Coimbatore city. The study mainly concentrated on general price level, quality & consumer expectation overall satisfaction about CADBURY DAIRY MILK, general awareness and consumer preferences of CADBURY DAIRY MILK.
How to cite this article:
Lavanya M. A Study on consumer’s preference towards Cadbury products in Coimbatore city. International Journal of Applied Research. 2017; 3(8): 602-605.