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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

Impact Factor: RJIF 5.2

International Journal of Applied Research

Vol. 4, Issue 8, Part B (2018)

Penguin appliances (P) LTD: the way forward

Author(s)
Dr. P Jega Patrick and Dr. V Kannan
Abstract
Penguin Appliances (P) is a start-up company, manufacturing and marketing brown goods for the Indian consumers. The case revolves around environmental scanning and how the company positions itself vis-à-vis competition including designing a marketing mix for the products. The company is not able to book profits in its initial years and the founders rethink its very existence.
Pages: 69-70  |  289 Views  8 Downloads
How to cite this article:
Dr. P Jega Patrick and Dr. V Kannan. Penguin appliances (P) LTD: the way forward. International Journal of Applied Research. 2018; 4(8): 69-70.
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