International Journal of Applied Research
Vol. 4, Issue 9, Part C (2018)
A study on consumer perception and choice towards dining out with reference to Coimbatore city
The restaurant industry in India has been growing at a rapid pace over the last decade or so and the growth story is set to continue for the next foreseeable future. India’s per capita income has been increasing steadily and this has led to an increase in the disposable income of Indians. Added to that is the concept of double-income households which is the result of more women joining the workforce. All this has led to an increase in the purchasing power of Indians, which is driving the growth of the food service industry. With India projecting itself as a major tourist destination to the world abroad, restaurants in the country have all the opportunities to expand their services and improve the level of their services to cater to a growing international market. Hence the study was undertaken with the objective to study the socio economic profile of consumers dining out, to study the consumer’s perception and choice towards dining out and to study the factors influencing consumers to dine out.
How to cite this article:
Rekhapriyadharshini. A study on consumer perception and choice towards dining out with reference to Coimbatore city. International Journal of Applied Research. 2018; 4(9): 152-155.