International Journal of Applied Research
Vol. 1, Issue 1, Part B (2014)
A study on credit card and its marketing
K. Devi, Dr. Praveen kukkar
A “Credit Card‟ is defined as “A plastic card having a magnetic ribbon, issued by a bank or business authorizing the holder to purchase goods or services on credit”. Users experience involves “all factors of the end-user’s interface with the company, its services and its products… and its capability… to convene the precise requirements of the client”. It basically points to the users‟ views about using the product or services. It is therefore prejudiced and concentrates on whether the product / service generate significance for them and fulfills their needs. It is subjective, vibrant and changes with time and conditions. This research paper highlights the significance of credit card and its marketing strategies.
How to cite this article:
K. Devi, Dr. Praveen kukkar. A study on credit card and its marketing. Int J Appl Res 2014;1(1):79-81.