Vol. 1, Issue 1, Part D (2014)

Abstract
Corporate social responsibly is the continuing commitment by business to behave according to business ethics and contribute to economic development while improving the quality of the life of the workforce and their families as well as the local community and society at large. And also corporate social responsibility has generated a great deal of debate in business as well as in corporate circles in recent times. This debate centered around two major issues. There is an implicit contract between big business and society or indeed between whole economic sectors and society. India is a fledgling democracy needing much advancement in its application and intellectual domains CSR is not a product but service that affects the society at large. Ineffective operations of CSR has created an unbalanced society, ultimately contributing to a top heavy and non- sustainable business model. The gap between rich and poor has risen due to hegemonic control of the profit making institution called corporations; the corporations of India are purely under the guidance of the rich whose motive are selfgratification and advancement. This equation stays valid to a point and then naturally loses coherence and justification because any relationship to sustain some element of parent-child attributes must be present. A rapacious corporation will ultimately tumble as it will become disenfranchised from the public its shareholders and will cease to find profit; their market size will shrink as the purchasing power of public will be depleted due to excessive profiteering and not giving back to the community. In the short run, this predicament is not tenable but given for the profit driven psychology, a disaster can be awaiting in the medium to long run. Sustainable and responsible organizations can only avert such fiascos and CSR is the guiding principle ensuring corporate success in India and elsewhere. Bringing CSR practices in India sets a definitive milestone in the total development of corporate India. The goal is to maximize true value and benefit for an organization, while protecting the huge investrient corporations make today in their brands. CSR asks to companies to ensure their business operations are clean and equitable, and contribute positively to the society in which they are based.