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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

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International Journal of Applied Research

Vol. 1, Issue 1, Part E (2014)

Analysis of Customers’ Retail store selection preferences: An empirical study

Author(s)
Madhu Khanna
Abstract
Image enhancement is a critical tool for both acquiring and maintaining clients. In this research, store-based retail characteristics were connected with repeat purchase and retail consumer behaviour. Store image is an element that is directly impacted by store-based features such as merchandising strategy, display, visual merchandising, store atmospherics and surrounding, and so on, and it has a long-term influence on consumers' purchases, repeat purchases, and loyalty. The features of the shop have been usually addressed under atmospherics. This study is empirical in nature in which t-test has been used on a sample of 145 respondents. The data analysis was carried out with the help of mean (weighted) and one sample test.
Pages: 365-368  |  121 Views  4 Downloads
How to cite this article:
Madhu Khanna. Analysis of Customers’ Retail store selection preferences: An empirical study. Int J Appl Res 2014;1(1):365-368.
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International Journal of Applied Research