Vol. 1, Issue 1, Part E (2014)

Abstract
Image enhancement is a critical tool for both acquiring and maintaining clients. In this research, store-based retail characteristics were connected with repeat purchase and retail consumer behaviour. Store image is an element that is directly impacted by store-based features such as merchandising strategy, display, visual merchandising, store atmospherics and surrounding, and so on, and it has a long-term influence on consumers' purchases, repeat purchases, and loyalty. The features of the shop have been usually addressed under atmospherics. This study is empirical in nature in which t-test has been used on a sample of 145 respondents. The data analysis was carried out with the help of mean (weighted) and one sample test.