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International Journal of Applied Research
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ISSN Print: 2394-7500, ISSN Online: 2394-5869, CODEN: IJARPF

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International Journal of Applied Research

Vol. 1, Issue 1, Part E (2014)

Challenges & projections of digital marketing in smart cities

Author(s)
Dr. Vijay Prakash Srivastava
Abstract
With the thrill in globalization, the world is witnessing a greater challenge in the diverse facets of smart cities. Even though smart city is a designation given to a city that incorporates information and communication technologies (ICT) to enhance the quality and performance of urban services such as energy, transportation and utilities in order to reduce resource consumption, wastage and overall costs to increase operational efficiency, share information with the public and improve both the quality of government services and citizen welfare. In the current scenario of globalization, the smart cities have not only become digital but people in the smart cities also are getting converted themselves to the digital era. Individuals are not only consuming digital content on a daily basis but also companies and the business world in general have recognized the importance of getting digital in smart cities. In the smart cities, the most significant parameter of business progress happens to be attracting their stake holders by designing irreplaceable advertisements or advertising strategies through digital media. Digital marketing on the other hand can be defined as an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising and any other digital medium. The concept of digital marketing has become a fashion in the companies to promote their products and services. While marketers with positive experiences would tend to believe that digital marketing works and some would disagree in rural India, but one would be sure that magnitude of its impact is increasing in rural market, when compared to urban and other markets. This paper studies and establishes the impact of digital marketing in smart cities. The study also probes into the learning of confront & prospects of digital marketing in smart cities. Through research and analysis, the paper emerges some points which can be used as a blue print criterion for smart cities. As the paper is the foundation brick of the impact of digital marketing in smart cities, the paper also ends with few insights on impact of digital marketing to be considered for smart cities.
Pages: 405-408  |  63 Views  3 Downloads
How to cite this article:
Dr. Vijay Prakash Srivastava. Challenges & projections of digital marketing in smart cities. Int J Appl Res 2014;1(1):405-408.
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