Vol. 1, Issue 13, Part K (2015)

Abstract
The volatility in the distribution and supply chain issues are now the main concern to the corporate sectors. The success of any company depends on the structure and alignment of its supply chain design. The supply chain is responsible in making the products available to the right place, to the right customer, at the right price in right time. While developing the supply chain a company needs to understand the supply chain length. The length of the supply chain is very important issue to be considered by the companies. After all it is the length that determines the reach of the products and their use in the markets. Detail calculations on estimating the length of the supply chain of different FMCG brands were calculated to draw necessary comments on the supply chain length. The current study pin pointed the supply chain length on the zone of retailers. Descriptive Statistics were applied to draw meaningful insights about the supply chain length.