International Journal of Applied Research
Vol. 1, Issue 3, Part C (2015)
Supply chain management and its role in retail industry
Indian industries due to globalization facing lot of competition, in order to protect the business interest, every industry is trying to improve their process it could make the cheaper product with better quality. For that purpose industries are trying to redefine, reorganize and reengineering their traditional processes. More emphasis is given on the effectiveness of the whole supply chain rather than single function of the supply chain. Supply chain management is complex process of different function; involves so many issues at different levels. And many organized retail stores adopted six sigma concepts to reduce the cost, defect, cycle time reduction and to increase the customer relationship management, market growth share, productivity and product and service management. The objective of present work is to find out the importance supply chain management in organized retail markets and impact of supply chain management on organized retail markets. And to find out the problems areas in supply chain management on organized retail store (Critical to customer, critical quality and voice of the customer and even in terms of mediators).
How to cite this article:
N Chandra Sekhar Reddy, Dr. Mohit KR Shukla. Supply chain management and its role in retail industry. Int J Appl Res 2015;1(3):138-140.